Content Strategy
Target Audience Persona
Know exactly who you're writing for.
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The Prompt
Create a detailed content marketing persona for [BRAND]'s ideal customer. Give the persona a name and include: 1. Demographics: age range, job title / role, industry, location 2. Goals and motivations (professional and personal) 3. Pain points and daily frustrations relevant to [YOUR PRODUCT SPACE] 4. Preferred content formats and platforms 5. Objections they have before buying 6. What they read, watch, and follow Base this on: [TARGET CUSTOMER DESCRIPTION — e.g. "SaaS marketing managers at 10–50 person startups"]. End with: the single most important thing this persona needs to believe before they'll buy.
Fill in these placeholders
[BRAND]
[YOUR PRODUCT SPACE]
[TARGET CUSTOMER DESCRIPTION — e.g. "SaaS marketing managers at 10–50 person startups"]
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