Content Strategy
Brand Voice & Tone Guide
The style guide your whole team can follow.
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The Prompt
Define a brand voice and tone guide for [BRAND]. Include: 1. Brand personality — 3–5 adjectives, each with a one-sentence explanation 2. Tone by channel: social media, email, blog, paid ads 3. Words and phrases to actively use 4. Words and phrases to avoid (with alternatives) 5. Three example sentences showing the voice in action — one for a LinkedIn post, one for an Instagram caption, one for a customer support reply Brand description: [BRIEF DESCRIPTION OF YOUR BRAND, VALUES, AND AUDIENCE].
Fill in these placeholders
[BRAND]
[BRIEF DESCRIPTION OF YOUR BRAND, VALUES, AND AUDIENCE]
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